Privacy Policy
Last updated 18 December 2025
Simplifio respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect information when you visit our website, contact us, or engage our services.
We comply with the New Zealand Privacy Act 2020.
1. Who we are
Simplifio provides AI automation and system design services to businesses in New Zealand. Our services include the design, build, and support of custom AI systems and automated workflows for internal business use.
Website
https://simplifio.app
Contact email
[email protected]
2. Information we collect
We only collect information that is reasonably necessary to operate our business and deliver our services.
Information you provide to us
This may include
your name
business name
email address
phone number
job title
billing or payment information
information shared during consultations or onboarding
documents, data, or system access provided to enable us to build automations
Information collected automatically
When you visit our website, we may collect
IP address
browser type
device information
pages viewed
date and time of visits
This information is used for analytics, security, and improving our website and services.
3. How we use your information
We use personal information to
provide and manage our services
communicate with you
design, build, and support AI automations
respond to enquiries
send invoices and process payments
improve our offerings and website performance
meet legal and regulatory obligations
We do not sell personal information to third parties.
4. AI systems and client data
To deliver AI automation services, clients may provide access to internal business data such as emails, documents, CRM records, or operational systems.
We process this data only for the purpose of delivering the agreed services and strictly in accordance with client instructions.
Key principles
ownership of all client data remains with the client
client data is not reused for other clients
client data is not used to train public AI models
data access is limited to what is necessary to deliver the service
5. Sensitive data
In some cases, AI automations may process sensitive personal or business information, such as employee records, customer communications, or financial data.
We only process sensitive data
where it is required to deliver agreed services
under client instruction
with reasonable safeguards in place
We do not independently collect sensitive data from individuals.
6. Third party services
We may use trusted third party platforms to deliver our services, such as
cloud hosting providers
automation tools
AI model providers
analytics services
These providers may process data on our behalf. We take reasonable steps to select reputable providers and configure systems to minimise data exposure and retention.
7. Data security
We take reasonable steps to protect personal information from loss, misuse, unauthorised access, or disclosure.
Security measures may include
access controls
limited internal access
secure authentication
encryption where appropriate
No system is completely secure, but we actively maintain and improve our security practices.
8. Data retention
We retain personal information only for as long as necessary to
deliver services
meet legal or accounting requirements
resolve disputes
When information is no longer required, it is securely deleted or anonymised where reasonably possible.
We retain personal information only for as long as necessary to
deliver services
meet legal or accounting requirements
resolve disputes
When information is no longer required, it is securely deleted or anonymised where reasonably possible.
9. Cookies
Our website may use cookies or similar technologies to
improve user experience
analyse website traffic
You can control cookies through your browser settings.
10. Overseas data storage
Some third party services we use may store or process data outside New Zealand.
Where this occurs, we take reasonable steps to ensure personal information is protected in a manner consistent with New Zealand privacy standards.
11. Your rights
Under the New Zealand Privacy Act 2020, you have the right to
request access to personal information we hold about you
request correction of your personal information
ask how your information is being used
Requests can be made by contacting us using the details below.
12. Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be published on our website with an updated date.
13. Contact us
If you have questions about this Privacy Policy or how we handle personal information, please contact us at:
We build private AI systems designed around your business while your data stays yours.
